Things rarely go as planned. They rarely take less time, money, or energy than we expect.

Just because we struggle or face resistance, does not mean we're doing it wrong. After all, building a business is hard–if it wasn't everyone would do it.

It's like committing to an exercise routine. There will be days when exercising seems impossible, where we think “I’m not gonna make it.” It’s the same in our businesses. We think, “I can’t do it, this is too hard, I’m gonna quit.”

Our brains are going to tell us to quit when they meet struggle and resistance, but the reality is, when we push through, we sometimes realize we're more capable than we even knew. And we get stronger.

"The warrior and the artist [and YOU, the entrepreneur] live by the same code of necessity, which dictates that the battle must be fought anew every day." —Steven Pressfield, The War of Art

Sometimes you’ll need to make the call, regroup, and try again tomorrow. But sometimes you’ll need to push through and give it a few more reps–you might find that you’re more capable than you thought.

When facing tough things, it’s incredibly helpful to be clear on WHY you’re doing what you’re doing. When you have a big enough WHY to do what you do, you’ll find it easier to keep pushing.

Need help getting clear on your WHY? Check out these resources: 

• The Clarity Field Guide by Benj Miller and Chris White: To gain clarity in your life and work like never before.
• Find Your WHY by Simon Sinek: To find your WHY and bring it to life.
• FOR by Jeff Henderson: To clarify your purpose and execute your vision.

You can also use our Onliness Statement Tool to discover what you’re the only at, and our S2 Roadmap to get clear on your mission and strategy.

There's someone on your team who needs this reminder, especially if they struggle with the long-view that so easily comes to a lot of us "visionary" types, make sure to send this their way.

And to the teammates who receive this: Keep pressing, the resistance won’t last forever. Or maybe you need to give yourself the grace to take a step back, reassess, and then try again. Either way, you’ve got this!