A few days back I shared the S2 Road Map with you—my one-page business plan. Today I want to give you one piece of that plan to think about—your Hedgehog.

Jim Collins originated the Hedgehog Concept in his book Good-to-Great.

Great companies were the ones that knew 3 key things about themselves and filtered decisions with these things in mind:

• What they are deeply passionate about
• What they are the best in the world at
• What drives their economic engine

Knowing these three things and making decisions through them removes ego-driven goals and the chaos we create when we chase shiny objects instead of what we can truly give the world.

—benj