There are 4 stages in the evolution of any business.

• Innovation: Finding product-market fit
• Control: Creating consistency
• Profit: Teaching the business how to make money
• Growth: To the moon!

Tips:

• You can only be in one stage at a time.
• You can't take them out of order—no skipping!
• Get your whole team aligned on what stage you're in.
• Identify what needs to happen to move your company to the next stage.

Where are you?

—benj