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Our Identity Statement:
We are the only business framework that combines the system and soul to create breakthrough.
Our Destination:
We are going to impact 25,000 companies
by 2030
because we believe small businesses are the lifeblood of our communities.
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It all started in Benj's home office (under construction)
We spent a few Saturdays and long nights trying to build the thing we most needed for our clients—system + soul. The model we landed on came from a lot of reflected-on experience, brainstorming, and tons of prayer for something that would be a game-changing option for businesses everywhere.
The first dance party
We recruited and trained our first cohort of business coaches in August 2021 in Atlanta.
This training event was the first time we practiced an organizational habit that is [to this day] both cringy and amazing. We stopped mid-training to crank some Black-Eyed Peas and spend a few ridiculous minutes dancing together. It was important to us that we started this movement without ego or fear of looking stupid, but most of all, to have FUN while we do this important work.
Getting in sync
Not long after launching System & Soul to our first clients, we realized they needed more to support the important decisions they made with their coaches. They needed a way to capture data, track results, and execute the framework on an ongoing basis.
So in January 2022, the S2 Sync app became a primary way to support our clients and help drive better adoption of the S2 framework and tools throughout an organization.
"yes/and"
We celebrated one year of System & Soul with our team of coaches in Orlando, FL. We held a champagne toast and enjoyed a comedy improv class to have some fun learning one of the most important skills a coach can have—being a great improviser.
Let’s just say, we weren’t experts coming out of that event, but we did laugh until our faces hurt.
Not your dad's business book
We released our first System & Soul book, Renegades: Break Rules. Find Freedom. A book for founders. The reality was, since the business began we’d written many drafts of books to share the message of System & Soul with the world, but those drafts always felt more like the manual that comes with a new coffee maker than a book we felt the people we served needed. We got real. We got personal. And we wrote a book for founders and the people surviving their renegade ways. We sold 1,000 within the first 3 months of the book’s release.
Doing the work
To-date we have 48 active business coaches in the U.S. and abroad. We’re serving 100s of clients around the world in construction, manufacturing, technology, marketing, education, ministry and more. We’ve been blessed with both highs and lows in the process of building something worthwhile for the people we care about—leaders and their teams. Three years in and we are both proud and humbled to be doing this work for companies everywhere.
